IPO: Despite its financial losses, Twitter hopes to raise a billion dollars

If losses Twitter still account for a third of these revenues, the promise of advertising revenue could attract investors for its IPO.

Twitter Will he do an IPO also noticed that Facebook in 2012? Everything leads to believe. The microblogging site, which hopes to raise a total of about one billion, released its prospectus introduction . The document is more valuable than Twitter has never given much detail on its results, whether revenue or audience.

The company boasts more than 200 million monthly active users and 500 million tweets every day. She also managed the strategic challenge of mobility with two-thirds of users who connect to the service from a mobile device and advertising revenues to 65% of smartphones and tablets. That's the good news.

In 2014, advertising could yield a billion dollars

If they are not really bad, other information disclosed in the introduction form indicate that the IPO group 2000 people is essential.

While revenue has tripled since 2011, which shows the evolving activity, Twitter just to be profitable. In 2012, the site was losing $ 80 million for a turnover of 2.317 billion dollars. And things are getting worse since the 1 ^st half of 2013, Twitter reported a loss of nearly 70 million, according to SEC filings, 27.4% of sales.

If investors believe that the group will not be in balance in 2013, they remain optimistic for 2014 with lever advertising. The microblogging site has redeemed early September for $ 350 million start-up MoPub, specializing in managing the flow of mobile advertising. With this strategy, Twitter should reap a total of $ 950 million in 2014.