A study of bank Piper Jaffray reveals that the microblogging site has surpassed the social network of Mark Zuckerberg in the heart of American teenagers. But it remains a good deal.
Twitter Facebook gradually replaced in the hearts of American teens.
The next IPO Twitter grows different operators to focus on the social network atoouts face his biggest rival Facebook. The U.S. investment bank Piper Jaffray has published on 8 October 2013, a study that the microblogging site Facebook dethroned as the most popular social network of American teenagers.
26% of the 8,600 teens surveyed 23% prefer Twitter against Facebook and its subsidiary photo sharing Instagram. A previous study conducted earlier this year by the bank showed that 30-33% of the same teenagers prefer Facebook to Twitter. In March, a third study, this time by Ipsos and Wikia, indicated another sharing visits social sites. She explained that Facebook had indeed been dethroned ... but YouTube . The video sharing site was accessed at least once a week by 93% of 13-18 years. Facebook followed with a rate of 65% and Twitter was far behind with 26%.
According to the latest study by Piper Jaffray, Twitter, Instagram and Facebook are the three social media most used by young Americans. Only 4% of them prefer the blogging site Tumblr and 3% social network Google+. "This result does not surprise us, say two bank analysts, Gene Munster and Douglas Clinton, since preference is Twitter been increasing over the last two years. " According to analysts, the teenagers of the world could in turn follow the same path.
Facebook is a good investment
However, "in general, and despite the tastes of teenagers to other networks, we continue to believe that Facebook will offer in the coming months additional funding through video and Instagram," said Gene Munster. "Instagram is still a good buy for Facebook," he says, thanks to the announced arrival of advertising on this application for sharing photos in the coming months in the United States, which will serve as a catalyst.
Twitter, which boasts 218 million users worldwide, plans to soon enter the stock market . With estimated revenue of the operation for the moment a billion dollars, it seems prudent to choose early and try to avoid the mistakes made by his great rival Facebook last year, which had been facing a lot of problems techniques and a rapid drop in its share price.
No comments:
Post a Comment