The Taiwanese industrial accuses its first quarterly loss. It is worth on Android smartphones and the HTC One has not stemmed the decline in sales.
The new HTC One has not halted the decline in sales of industrial Taiwanese
Taiwanese smartphone maker HTC has reported a loss of 2.97 billion Taiwan dollars (74.3 million euros) in the third quarter 2013, for the first time since 2002. Its total sales have actually declined by 33% in one year.
These weaker results are made public while the costs of production and marketing of its latest model smatphone, HTC One would be on the rise. The Taiwanese manufacturer wholesale put on this model, supposed to embody the renewal of the firm on the Android smartphone market.
According to U.S. research firm IDC, the Taiwanese held in 2012 global market share in this sector by 4.6%, down sharply from 8.8% in 2011 still occupied.
To boost sales, HTC plans to launch by the end of 2013, the average end smartphones at cheaper prices, especially in China, with a mobile operating system that could be adapted to the Chinese market.
To boost sales, HTC plans to launch by the end of 2013, the average end smartphones at cheaper prices, especially in China, with a mobile operating system that could be adapted to the Chinese market.
But the first world mobile market is already highly competitive, with local companies such as Xiaomi offering smartphones at very competitive prices.
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