Social TV grows and Twitter has understood. He signed an agreement with Comcast to allow U.S. users to access programs directly from the group over tweets.
See the button it will begin to appear in November.
More and more users are discussing TV programs on social networks. Social TV is a good source of growth for Twitter. It is in this context that the microblogging site has signed on 9 October 2013, a partnership with the U.S. company Comcast. Through this agreement, viewers will have access to a TV from a message posted on the social network program.
Specifically, one called See it ("look" in French) button will appear as a tweet dedicated to a TV program, said Sam Schwartz, director of business development for Comcast in a post on the company blog. "Click this button will go directly to the live broadcast, video on demand or saving. "
This button should appear in November and will work immediately for Comcast subscribers and broadcasts its subsidiary NBCUniversal, as The Voice or the sports program Saturday Night Football. But the manager added that "discussions are ongoing with other distribution groups (cable) and television networks to use the button at the beginning of 2014."
A study in the United States showed that this was clearly the audience Twitter boostait emissions commented on the site and vice versa. "A normal week, The Voice generates more than 350 million conversations on Twitter. What was missing is a way to easily switch the conversation to the consumer. And that's what it is See, "said Sam Schwartz on the group blog.
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