Seniors will benefit from the attention of high-tech companies. Doro wants to give them access to connected devices by simplifying, but without reducing their potential.
Those who have tried to explain the operation of a connected device (tablet, smartphone or PC) to a primary user know that the task is not so simple. In addition to adapting to the ergonomics of the device, you must understand the operation of the OS (iOS, Android or Windows), the use of software and the rules of social networks. If there are many of them launched too remain on the roadside.
To facilitate entry into the tech seniors primary users, Doro, a Swedish specialist telecommunication devices, launches two devices, a smartphone and a laptop, the ultrasimplifiées functions.
"We became aware of the excessive complexity of IT for most users, says Emmanuel Freund, Director Doro Experience. Perform simple and important things like communicate, entertain, go on the Internet, should be able to do just . "And yet ...
The Android smartphone and PC Windows 8
The smartphone, Liberto 810 is an absolute simplicity. With the 4.1 version of Android, it is equipped with a touch screen and three buttons (menu, home and back). However, its use will change depending on the progress of the user since it has Android 4.1. Proposed for 179 euros, the Liberto 810 is available from SFR, Bouygues and Orange as well as in medical resellers or audiologist.
The PC is no exception. Equipped with a touch screen, a simplified keyboard and Windows 8, it provides access to common functions such as mail, photo, music, browsing the Internet or Skype communication. It is also equipped with a spreadsheet and a word processor. Its price has been set at 700 euros.
Doro, the market for "silver surfers" is very promising. "Today, more than 60 years represent 23% of the population, they will be more than a third in 2060," signal that the company considers "These consumers play a role increasingly important in the French and European economy. "
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