Increasingly, mobile users prefer apps. They are more convenient to use than mobile sites. Médiamétrie, they are responsible for over 80% of visits to the Web.
The most used app in August is that of YouTube.
France has more mobile users. They were 7 million in 2010 and over 25 million in the second quarter of 2013. Mediametry focused on their practices and found that last August, they were accessing increasingly mobile Internet via an application reveals the Institute on 10 October.
83.4% of mobile users have viewed at least one in August against 72.2% a year earlier. They are also more frequent sessions with an average of 63 more per person a year, or 171 in total per person during the month studied.
Most smartphone owners (75%) have between 1 and 50 applications on their device, 14% in hold between 50 and 100, and 5% more than 100. As Internet users, mobile users prefer free apps. And nearly half of them (48%) have downloaded at least one free application in the last month. They are five times less (10%) having a paid download.
If they prefer apps over mobile sites, it is primarily for a practical reason: 59% of them find them easier to use. However, mobile users do not abandon mobile sites: they are 92.8% have consulted at least one mobile site in August (+1.3 points in one year).
© Mediamétrie
On average the month, they visited 33.5 parallel. The most visited sites are Google, Facebook and YouTube. As for apps that received the highest number of visits in August, they are, in order, YouTube, Google and iTunes. Facebook does not appear in this ranking because the navigation through the application requires a connection to the site.
The most visited in August, through an app categories are entertainment, telecommunications (apps operators) and portals or search engines. The French mobile users so similar to smartphone users around the world that Citrix was observed in the second quarter. Their device used them all, but especially entertaining .
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