"Selling a $ 60 game, that is to say a large number of players to go to hell! "
Reassembled, John Riccitiello , former CEO 's Electronic Arts now past "simple" investor in companies related to the video game, certainly is. Moreover, he took a stand him having been given at the Gaming Insider Summit to speak on the error of games sold $ 60 .
Riccitiello he spit in the soup he has nurtured for years? Possible, if one refers to what he held at the Gaming Insider Summit. In any case, the man now firmly believes in the future of games mobile, point to place on top of big licenses, the likes of GTA, Call of Duty, etc:
"The most important thing about all this is that the gaming industry should learn from the traditional mobile game that's all about the service. It is a booming business. You may think that we learned a long time ago already, but I find it interesting that licenses such as World of Warcraft, Sim City, GTA, StarCraft and many other games have encountered trouble when their launches [.. .] because of the lack of testing and research, that the mobile developers make the most of the time now. "
The other thing that bothers (now) Riccitiello is the price at which these video games are sold:
"Another thing people Industry consoles and PC should include the variable is price. Sell a $ 60 game, that is to say a large number of players to go to hell! No console game can boast of many facilities that account Clash of Clans. Puzzle & Dragons has more facilities than any game in the history of video games consoles. Reach a wider audience by creating a variable pricing policy is something very practical. "
However, the man pointed to the shortcomings of Rovio, for example, who did not know, in his opinion, sustain its license Angry Birds, now absent from top 10 mobile application markets. Really?
Before concluding on the uselessness of the beta phases proposed by the developers to the players, and the additional cost not necessarily justified by the game looking to have the most beautiful graphics:
"Imagine that you have 100 million installations between 20 and 30 million players who play your game every month and 7 million people who are going to play every day and spend a total of $ 5 million per day. Believe me, these people will not play your beta. It is not going to be excited by the roughness of a startup in the launch. You'll have to give them a polished product to the extreme [...] Find the latest technology to provide a smokescreen or set of 3D because it's cool does not make your game better, just more expensive to produce. "
Interesting debate that raised by Riccitiello therefore, the point of view largely joined the editors of Gizmodo (who now play more on mobile than consoles!).
On your side, you still buy games at 60 €?
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